CREATIVE DIRECTION, EDITORIAL DESIGN, WEB DESIGN

BACKSTAGE MAGAZINE 2005 — 2009
Backstage Magazin was a webmagazine with a special view on fashion-shows backstage. It is pinpointing the complexity of a fashion designers vision by the means of intimate portraits of the models in the environment of the venue where the show is being set up. It is the moment before it reaches public attention.
These portraits are presented in booklets for each designer, each one in its own design. Online, a generator can create a new version of the basic layout each time you hit the CREATE A LAYOUT button to give the magazine a new feel which means you are invited to play.
Featured fashion designers: Bernhard Willhelm, Vivienne Westwood, Bless, Tsumori Chisato, Lacroix, Dries van Noten, Christian Winjants, Bruno Pieters, Valentino, A.F. Vandeforst

Created by Christina Mayer and Daniel Mayer
ALL PHOTOGRAPHS BY DANIEL MAYER